Whether you’re in your first year of business or further along systems don’t need to be scary. You might think that systems are only for big corporations yet they are brilliant for small businesses too.
Every business, small or large, new or experienced can benefit from having systems in place as they will save you time and create a consistently quality experience for all of your clients.
Systems don’t need to be scary.
A system is simply a record of your work flows
It is as simple as that. A system doesn’t need to be complicated; in fact they work much better when they’re not!
What kind of work flows do you have?
What is a work flow?
It’s the way that your customer flows through your business. From seeing a social media post to signing up for your latest freebie, from booking a complimentary call to buying a product or service from you. Each of those stages contains at least one work flow. Each of those work flows can be turned into a system.
A work flow is also the way that you spend your time in your business. From writing blog posts to running a challenge, from pitching podcasts to managing your finances. Each of those activities is done in a certain way by you (a work flow). Each of those work flows can be turned into a system.
What kind of work flows can become systems?
All of them!
Now before you freak out at the amount of extra work that might mean for you I wanted to assure you that you don’t need to turn every work flow into a system today.
You could start with:
- The work flows that drain your energy (so you’re then in a strong position to outsource that work).
- The work flows that you do every now and then that you have to keep reinventing the wheel on because you can’t remember how you did it the last time.
- The work flows that you do on a regular basis. Start to pay attention to your routines to see what these are.
How do I know what work flows I have?
When you’re first setting up your systems, or doing your next batch of systems, I recommend creating a map of how your client flows through your business and how your daily tasks flow through your business.
Take a few moments to start to map out your work flows. You could do this in a list or using a mind map to see how all of the pieces interconnect.
Your client journey work flows
Your client might read a post that you shared on Facebook. Curious to learn more they come to your website and read your blog posts. Liking what they see they then sign up for your latest freebie.
Within that customer journey there are a number of work flows:
1. Creation and sharing of Facebook posts
2. Creation and publication of blog posts
3. Creation and publication of a freebie.
Each of those work flows could also be broken down into small pieces depending on how you work.
Your day to day work flows
Each business is different yet the same areas will have work flows that you can map out . . .
- Branding e.g. creation of graphics
- Marketing e.g. creation and publication of blog posts
- Finance e.g. creation and payment of invoices
- Products e.g. creation of sales page
- Services e.g. collection of testimonials
- Client Care e.g. creation and publication of weekly newsletter
- Legal e.g. creation and signing of client contracts
As you can see all we are doing is breaking down each of the main areas of your business into work flows. Systems don’t need to be scary because this is your business and you know it best.
You may worry that you don’t have the best systems in place or any at all! Don’t let that put you off getting the best systems in place for you. No business owner starts with a perfect set of systems in place, it takes time and experimenting to get the best systems in place for you.
Would you like to discuss which systems you need in your business? Then book in for a free systems assessment with me! We’ll have a virtual coffee and chat about where you are with your business and which systems will help you the most.